Highlights
This section contains special marketing projects from three different clients.
Enviromerica — medical waste simplified is an art form
Created the tagline “State-of-the-art is an understatement” along with some parts of the copy — including simplifying already existing corporate content.
Responsible for and creator of the postcard layout, photo selection, and photo editing.
JC Estética Dentária — High-end dental laboratory inspired by nature
Responsible for and creator of the brochure layout, photo selection, and design — along with the CUSTOM-MADE four die-cuts that, when closed, you can see a tip of each page that it’s revealed on each turn.
The novelty of its design gives the prospective client’s a concept of the lab’s spectacular results and high-end teeth prosthetics, while the nature-driven layout follows its tagline (“Inspired by Nature, Motivated by Smiles”) and separates the lab from the competition. There is also a layer of resin on the large “JC” on the cover.
Implacil De Bortoli — The launch of their exclusive new medical suture in Brazil
Both the ad and folded flyer were the first announcements of Implacil’s launch of the exclusive Cytoplast suture thread in Brazil.
Created the tagline “Lightness and strength in a single technology”.
Responsible for and creator of the layout, along with the idea of the rhythm gymnastic emulating the suture’s design.
The relation between the gymnastic’s performance and the suture is a parallel of how sharp and precise is the new suture while at the same time being lightweight and easy to use: A gymnast performance is swiftly and delicate to its viewers, but it requires strength and endurance to be accomplished.