Highlights
This section contains single projects from multiple clients.
Implacil De Bortoli - The launch of their exclusive new medical suture in Brazil
“Lightness and strength in a single technology” — Both the ad and folded flyer were the first announcements of Implacil’s launch of the exclusive Cytoplast suture thread in Brazil.
I created the tagline, the design, and the idea of the rhythm gymnastic emulating the suture’s design. The relation between the gymnastic’s performance and the suture is a parallel of how sharp and precise is the new suture while at the same time being lightweight and easy to use: A gymnast performance is swiftly and delicate to its viewers, but it requires strength and endurance to be accomplished.
JC Estética Dentária - High-end dental laboratory inspired by nature
Based off its tagline (“Inspired by Nature, Motivated by Smiles”) I created a brochure with 4 die-cuts that, when closed, you can see a tip of each page that it’s revealed on each turn.
The novelty of its design gives the prospective client’s a concept of the lab’s spectacular results and high-end teeth prosthetics, while the nature-driven layout follows its tagline and separates the lab from the competition. There is also a layer of resin on the large “JC” on the cover.
ImplantPerio - 10-Year Anniversary Book Launch
The 10-year anniversary of ImplantPerio, a dental teaching program leaded by three remarkable dentists, was celebrated with the launch of their new comprehensive teaching and case-study book.
The theme of their 10-year celebration (as seen on their logo in the top left photo) was solely strategized and designed by me, based on tree trunk layers, signifying their time of growth and sharing wisdom to their students. Trees are symbols of long-term standing, and endurance, providing shelter for small animals, shadows for the wandering, and blossoming of flowers or fruit for the next generations. Each student is a seed from their tree that, when ready, will grow into another tree. The correlation of dentistry and nature is also valid, due to the extensive work of mimicking nature when treating teeth.
Ero Laboratório - The launch of their new line of body prosthetics
This client is also a dental prosthetic laboratory that was ready to venture to new areas of medical prosthetics.
The novelty of its new services needed a differentiated die-cut with emphasis on a body part not related to teeth. The eye was chosen because it is captivating, and tells a visual story of a woman looking forward to her new life because she received the Ero’s prosthetic eye.
Design Study - Redesign of various movie posters
Inception (2010) — The blending between places are the multiple layers of infiltrated dreams colliding.
The Curious Case of Benjamin Button (2008) — An hourglass was chosen due to its limited measure of time. Its finite nature represents the finite time of the characters’ relationship. Time brought them together, but once the hourglass it’s flipped, time will separate them.
Black Swan (2010) — The broken mirror with its cracks shaped like a swan wing sets the tone of this thriller while alluding to the dismise of the main character, literary and metaphorically.